CRM Marketing

Lessons from #INBOUND17: Here Comes the Bots Intelligence Beyond Human Abilities: AI and Bots

    Luckily, I was able to attend the #INBOUND17 Conference in Boston, powered by HubSpot in September and I came away with ONE BIG revelation. “80% of businesses want chat bots by 2020” Why wait? By then, you’re late. I was struck by the predominance of the following message:  that customers now seek interaction that is so instantaneous that chats, powered by smart bots educated by big data and …

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How To Use Tools To Better Manage Your Business Finances

Are you seeking a way to better manage your business finances? Are you finally ready to take full control of anything and everything associated with your company’s financial situation? While this is a big step forward, it’s one that can change the way you do business forever. One of the best things you can do is implement the use of tools in your business. There are thousands to choose from, …

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Why SAP Business Suite Applications Is a Must Have in Today’s Market

I have been conducting business on the internet since 2008 (almost 10 years now). From eBay, Amazon, to operating my own copywriting service. In order to make it this long doing business on the web, I had a lot to learn – of course many mistakes were made, but I learned to overcome my shortfalls. What’s so amazing about the time we live in today is the amount of technology …

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The Missing Details: 4 Small Ways To Improve Your Business Site

A great SME website is your gateway to success, or it can be a recipe for disaster – and the difference can come down to a few simple design choices. Where do you begin? Articles that highlight “50 Must-Have Features” can make it seem as though you need to pack your site with every tool available, but that’s not quite true. What you really need is simplicity and clarity. To …

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What Most Marketing Analysts Get Wrong

Marketing analytics are the best way to learn how effective your marketing strategies are, and in the modern era, they’re borderline necessary. Without the feedback to tell you which strategies are working, and how much value they’re earning your business, your marketing strategy devolves to be mere shots in the dark. Unfortunately, analytics can only provide raw information and high-level insights; everything beyond that relies on the insights, interpretations, and …

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Confessions from the Webcast King of SAP and More

By Fred Isbell, Senior Director SAP Digital Business Services Marketing, SAP Modern marketing is a concept that’s appearing in the circuit of marketing conferences, online events, and Google searches this year. When I hear this term, I am reminded of the old concept from economics — “take a hundred economists and line them up end to end, and they will all somehow disagree.” While a variety of definitions are floating …

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How the periodic campaign works in campaign automation

Campaign Automation is a function that allows you to model your campaign, such as creating a recurring campaign. In this blog, I’ll introduce some tips regarding how the periodic campaign works in campaign automation. The rules used for calculation are determined in method GET_NEXT_STARTDATE~ CL_CRM_MKTPL_SCHEDULER. You could find statement and coding for the different scenarios. Here I provide some examples for your reference. Let’s start it in September, 2016.   1. …

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Integrating CRM Funds Management with Market Development Funds (MDF)

In my previous document “Funds Plan and Funds in SAP CRM Funds Plan” I had shared details on significance and configuration associated with CRM Funds Plan and Funds. In this document I would focus on how to make use of CRM Funds Management by integrating it with Market Development Funds (MDF) in order to achieve an end-to-end Channel Marketing experience for a brand owner or manufacturer. Market Development Funds (MDF) …

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How-to: Export target group to a file

    Sometimes we need to export the target group to a file, here this blog introduces several ways to achieve it. If the size of target group is small (generally less than 500), you can export them via the ‘export to spreadsheet’ button on the header of the Target group item page.           The initial value for the parameter in ‘No. of Members Displayed’ is 100. If the …

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Funds Plan and Funds in SAP CRM Funds Management

In this document we will touch upon Funds Management objects like Funds Plan, Funds, Budget Posting etc. We will get into the configuration behind these objects and also focus on transaction level details and utility for each one of them. Funds Management is an application in SAP CRM which assists manufacturers or owners of brands to administer and distribute the funds amongst its distributors or channel partners in order to …

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