SAP Consumer Insight 365

Applying Shannon’s Information Theory to Product Management

Shannon’s Theory – a formula that stands the test of time One of the most seminal theories in the 20th century in electrical engineering is Shannon’s theory: https://en.wikipedia.org/wiki/Information_theory Within the last 80 years, this formula has been crucial to domains such as artificial intelligence, data compression, cryptography, and satellite design. Every year, it seems it is invoked in new areas.  The theory states that the channel capacity (information) is proportional …

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Digital transformation: It’s no longer about what we do but how we do it

    Digital transformation: It’s no longer about what we do but how we do it When we talk about the consumer we really mean the shopper and shopping is now no longer just the moment of purchase. Brands and their Advertising agencies must look further to track and understand the changes in shopping behaviors: the ways in which consumers use different sources of information, how they relate to brands …

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