SAP Customer Business Planning

CBP Greatly Enhances Trade Management Capabilities

Introduction The CPG companies invest a considerable effort and cost in planning and executing trade promotional activities. However very few CPG companies are able to derive the expected results or ROI from the promotional activities. One key challenge is the lack of an integrated solution that helps the CPG companies and retailer to plan for the entire business chain (CPG Manufacturer -> Retailer-> Consumer) in a mutually understandable manner. SAP Trade …

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