SAP Demand Signal Management, add-on for marketing analytics

How to Popularize Your Brand Name Unconventionally

You may have the best website in the world, but if nobody can recognize or remember your brand name, you won’t have any luck generating or retaining a recurring audience. When you first launch your site, one of your first priorities should be building initial brand awareness—but how can you build awareness for a brand that didn’t exist yesterday? The secret is to use unconventional tactics; surprises and novelty are …

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